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Psychologically speaking the human mind can be divided into two complimentary parts. These parts have been called the conscious mind and the subconscious mind.
The Conscious Mind operates linearly, seeks to quickly define any undefined element, and can only handle one thought at a time. The conscious mind can momentarily store whatever data that you receive from your senses: sights, sounds, smells, touch, tastes, words, etc.
While the conscious mind operates linearly, the subconscious mind operates nonlinearly and has the capacity to record information without considering temporal dynamics such as past, present, or future. The subconscious mind does not distinguish between past, present, or future. The subconscious mind interprets all things including information or messages that are transmitted below the normal auditory and visual perceptions of the conscious mind. The subconscious mind is analogous to a recording device that operates 24 hours a day and has the capacity to record every word, every image, every message, every sound, every experience, every emotion, every thought, and every event that an individual has experienced throughout its life.
Subliminal stimuli (/sʌbˈlɪmɨnəl/; literally “below threshold”), contrary to supraliminal stimuli or “above threshold”, are any sensory stimuli below an individual’s threshold for conscious perception. A recent review of functional magnetic resonance imaging (fMRI) studies shows that subliminal stimuli activate specific regions of the brain despite participants being unaware. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes or masked by other stimuli.
15 Corporate Logos That Contain Subliminal Messages
The Roots of Subliminal Perception
Subliminal messages and perception are linked to the idea of mind control, and the roots of this are placed very far back in our history. Mind control is where an individual or group of individuals can be controlled without their awareness. It is perception below the individual’s/group’s threshold. It is also the idea that people can be made to do things they would not ordinarily do. (Cane)
There are two basic ways in which subliminal messages can be sent to the unconscious- visual and auditory. Since at least the 5th century B.C., the early Greeks created the science of rhetoric as a way of influencing people. By infusing pieces of mind-persuading data into sentences people can be manipulated by the language they use. If they see or hear certain bits of information (i.e. words, fragments, or sentences) placed strategically, a person can be persuaded one way or another (without perhaps knowing). Based on experimental findings in social psychology and the way in which we process information, the effectiveness of subliminal perception has been continually examined throughout history. Subliminal messaging and mind control persists to be under scrutiny, as to whether it is capable of doing what it intends to do on the targeted person.
Subliminal Messages, Mind Control, Sex in Advertising, Sex in video games